30” TVC
We open on a guy driving down a city street in an [insert car name]. He opens his door while doing about 22mph and rolls out onto the sidewalk. A German Sheppard runs past the rolling man and jumps into the moving car. Just when the dog gets the car under control the boot pops open and a tied up man in a suit screams (in a Spanish accent) “Hey, look at de boot!”
A dozen white fluffy bunnies performs the final part of the “Thriller – Michael Jackson” dance sequence in the road and the car screeches to a halt to avoid hitting them. As a result of the sudden braking the passenger seat airbag pops open and the words “TA DA!” is written on it in a comic style.
The camera pulls back to reveal that this is all a movie being projected on a wall and a Japanese man in a white coat steps forward and says (in sign language): “And this was all done on 0.45 gallons of petrol. Any questions?”
Camera turns to the crowd to reveal a classroom of zoo animals staring back at him.
[car logo] with packshot.
Wednesday, 21 January 2009
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