Wednesday, 21 January 2009

We got a winner!

30” TVC

We open on a guy driving down a city street in an [insert car name]. He opens his door while doing about 22mph and rolls out onto the sidewalk. A German Sheppard runs past the rolling man and jumps into the moving car. Just when the dog gets the car under control the boot pops open and a tied up man in a suit screams (in a Spanish accent) “Hey, look at de boot!”

A dozen white fluffy bunnies performs the final part of the “Thriller – Michael Jackson” dance sequence in the road and the car screeches to a halt to avoid hitting them. As a result of the sudden braking the passenger seat airbag pops open and the words “TA DA!” is written on it in a comic style.

The camera pulls back to reveal that this is all a movie being projected on a wall and a Japanese man in a white coat steps forward and says (in sign language): “And this was all done on 0.45 gallons of petrol. Any questions?”

Camera turns to the crowd to reveal a classroom of zoo animals staring back at him.

[car logo] with packshot.