Well it's December. The year's gone, and what a crazy trip it's been! (and I mean one-eyed leprechaun flogging a hairless pink pony on crack cRaZy)
From legendary rock concerts in the middle of pristine Belgian farmlands, to the vulgar cesspool of mental energy waste that is British bureaucracy. Mental note: do not think for a second that they'll make it easy for you to live and work here, even if they claim to need 14 million of you to stay afloat. There's always one final hoop to jump your pudgy poodle peanut through... just one last needle's eye. "oh.. and don't forget section II, question 3.1.6.4.8 of appendix note 7, subsection C... How to prove you are in fact QUALIFIED TO TEACH THE QUEEN'S LANGUAGE to the monkeys they classify you with"
Among other things I discovered in the shower this morning, (hehe... don't you just love that as an intro to my industry rantings?) I realised something that gave me perspective on my ever-looming feeling of frustration about the fact that I am squandering my creative zest, looking on with glazed eyes as my talent dissipates into that effervescent bitch called the Zeitgeist.
You see, a creative idea is like a baby. A small little seed planted in your subconscious. (this is possibly where the term -mind fuck- comes from) And like the little agency sluts we are, we don't even realise it's there until it starts to kick! "Your mind is the womb where change is grown. If that idea is born, it can change the world."
But as with any pregnancy, you need a partner to consummate it - to give it life - and a team of doctors and nurses in a hospital usually help to make bringing it into the world quite a lot easier and more successful. (Just ask my mom, she'll tell you how "inconvenient" it was to give birth to a 12lbs fatty -me- in a speeding car on the way to the little coastal town clinic...)
And that's exactly what a great agency is! A partner to the ideas in your head, an accomplice with a gold-status medical aid membership, who can get you to the best team to bring your ideas to life. And that's why I need to find this partnership of mine pretty soon.
I simply have to. I owe it to myself not to settle for mediocre or easy or comfortable or not-quite-there ever again. Because then, creatively I'll just shrivel up and die. My biological ad-clock is ticking...
I'm done trying to reconstruct the Miraculous Conception on my own. It's time to get there, get busy and start popping them out!
*pop "IT'S A BOY!"
Mr. R
